Forecasting isn’t just about numbers, it’s about empowering your eCommerce business with the insights needed to plan effectively and grow sustainably. By looking ahead with data-driven insights, you can make smarter decisions to best shape the future of your business. Here’s everything you need to know to get started. What is Forecasting Forecasting is all […]
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Unit Economics: Guide for eCommerce Businesses
Imagine you’ve just launched your dream eCommerce business. Sales are coming in, but when you crunch the numbers, something’s not adding up. The secret to unlocking sustainable profitability? Even before you’ve launched your product, it all comes down to your unit economics. At its core, unit economics examines the profitability of selling a single unit […]
Guide to LTV for eCommerce
Customer lifetime value (otherwise known as LTV) is one of the most important metrics to track when it comes to the long-term success and sustainability of your eCommerce business. So let’s explore what it is, why it’s important, and how to improve it. What is LTV? LTV is the total amount of revenue a customer […]
eCommerce Marketing Calendar: The Complete Guide
With the numerous campaigns and tasks happening simultaneously in a business, it’s easy for team members to lose track of activities in different departments and be unaware of ongoing activities that affect them. An eCommerce marketing calendar can solve this problem by keeping everyone organised and on the same page. What is a marketing calendar? […]
Essential KPIs for eCommerce Businesses
Every business should be tracking their key performance indicator (KPI) metrics in order to measure their success. You should consider a range of KPIs together to get a complete picture of your business performance, as looking at one KPI in isolation won’t give you the full context you need to understand your business’s health. This […]
eCommerce Guide to Merchandising
I’ll admit it, when I started out, I didn’t pay much attention to merchandising. I just thought it was for brick-and-mortar retail stores and didn’t think it was relevant to eCommerce. But as I delved deeper into the world of merchandising, I realised I couldn’t have been more wrong. Not only had I underestimated the […]