Blog

When it comes to creative video ads, you need to do more than just get the ad in front of your audience. You need to grab and keep their attention throughout the video. With the average person being bombarded with around 10,000 ads online per day, you need something that’s going to make them stop […]

The online world is full of content and ads fighting for people’s attention, especially on social media. With research suggesting people see up to 10,000 ads online every day, you need to find a way to really reach your target audience and stand out from the crowd. How do you do this? It all comes […]

Sometimes, having a fantastic product just isn’t enough to achieve the sales you’re aiming for. In today’s digital landscape, customers are spoiled for choice when online shopping, and standing out often means offering a little something extra. But standing out in a crowd of competitors isn’t the only reason you should be incorporating offers into […]

Forecasting isn’t just about numbers, it’s about empowering your eCommerce business with the insights needed to plan effectively and grow sustainably. By looking ahead with data-driven insights, you can make smarter decisions to best shape the future of your business. Here’s everything you need to know to get started. What is Forecasting Forecasting is all […]

Imagine you’ve just launched your dream eCommerce business. Sales are coming in, but when you crunch the numbers, something’s not adding up. The secret to unlocking sustainable profitability? Even before you’ve launched your product, it all comes down to your unit economics. At its core, unit economics examines the profitability of selling a single unit […]

Customer lifetime value (otherwise known as LTV) is one of the most important metrics to track when it comes to the long-term success and sustainability of your eCommerce business. So let’s explore what it is, why it’s important, and how to improve it. What is LTV? LTV is the total amount of revenue a customer […]