Blog

Customer lifetime value (otherwise known as LTV) is one of the most important metrics to track when it comes to the long-term success and sustainability of your eCommerce business. So let’s explore what it is, why it’s important, and how to improve it. What is LTV? LTV is the total amount of revenue a customer […]

With the numerous campaigns and tasks happening simultaneously in a business, it’s easy for team members to lose track of activities in different departments and be unaware of ongoing activities that affect them. An eCommerce marketing calendar can solve this problem by keeping everyone organised and on the same page.  What is a marketing calendar? […]

Every business should be tracking their key performance indicator (KPI) metrics in order to measure their success. You should consider a range of KPIs together to get a complete picture of your business performance, as looking at one KPI in isolation won’t give you the full context you need to understand your business’s health. This […]

I’ll admit it, when I started out, I didn’t pay much attention to merchandising. I just thought it was for brick-and-mortar retail stores and didn’t think it was relevant to eCommerce. But as I delved deeper into the world of merchandising, I realised I couldn’t have been more wrong.  Not only had I underestimated the […]

Contribution margin is an important metric for any business to understand and track. Here’s how to calculate your contribution and how to increase it.

To get the most out of email marketing, you need an email marketing strategy. This blog will guide you through the main automated email flows to boost your revenue.