The online world is full of content and ads fighting for people’s attention, especially on social media. With research suggesting people see up to 10,000 ads online every day, you need to find a way to really reach your target audience and stand out from the crowd. How do you do this? It all comes […]
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eCommerce Offers: 5 Strategies to Boost Sales
Sometimes, having a fantastic product just isn’t enough to achieve the sales you’re aiming for. In today’s digital landscape, customers are spoiled for choice when online shopping, and standing out often means offering a little something extra. But standing out in a crowd of competitors isn’t the only reason you should be incorporating offers into […]
Forecasting for eCommerce Businesses
Forecasting isn’t just about numbers, it’s about empowering your eCommerce business with the insights needed to plan effectively and grow sustainably. By looking ahead with data-driven insights, you can make smarter decisions to best shape the future of your business. Here’s everything you need to know to get started. What is Forecasting Forecasting is all […]
Unit Economics: Guide for eCommerce Businesses
Imagine you’ve just launched your dream eCommerce business. Sales are coming in, but when you crunch the numbers, something’s not adding up. The secret to unlocking sustainable profitability? Even before you’ve launched your product, it all comes down to your unit economics. At its core, unit economics examines the profitability of selling a single unit […]
Guide to LTV for eCommerce
Customer lifetime value (otherwise known as LTV) is one of the most important metrics to track when it comes to the long-term success and sustainability of your eCommerce business. So let’s explore what it is, why it’s important, and how to improve it. What is LTV? LTV is the total amount of revenue a customer […]
eCommerce Marketing Calendar: The Complete Guide
With the numerous campaigns and tasks happening simultaneously in a business, it’s easy for team members to lose track of activities in different departments and be unaware of ongoing activities that affect them. An eCommerce marketing calendar can solve this problem by keeping everyone organised and on the same page. What is a marketing calendar? […]