Ultimately you want to increase your store’s sales. But when it comes to your brand’s content, you either don’t have enough hours in the day, you aren’t sure what to create and why, or you don’t have a promotional strategy in place, which is why you are looking for someone with experience to show you the ropes.
When your business is on the line, you don’t want to leave your success to chance. You need a data-driven strategy that’s backed up by in-depth commercial knowledge and a freelance eCommerce content marketing consultant with a wealth of experience in helping businesses in your position. I’ve been where you are with my own businesses and now I help others just like you put an actual data-led content strategy in place so you don’t have to just publish and pray.
Some of my achievements include:
- 50% increase in inbound inquiries for a DTC B2B brand in just 6 months.
- 40+ brand mentions on tv and in industry publications including BBC, ITV, and Derby Telegraph for a garden and grounds retailer.
- 47% increase in brand searches from 400k YouTube video views for a DTC B2B brand.
Ready to take your content to the next level? Drop me a message for an initial free call.
How can I help you?
I always start by developing a deep understanding of your business. This includes the commercial and content goals you want to achieve, as well as the resources you have available, so I can create a content strategy that you’re actually able to implement.
Anybody could create a basic content calendar. But it wouldn’t get the results you’re looking for. You need a data-driven content strategy and promotional strategy that takes a deep dive into truly understanding the thoughts and behaviours of your target customers, analysing key sets of data, and understanding where you stand in the market. And that’s where I come in. I’m here to create a content strategy that tells you what to create, where, and why – and that actually converts.
Here are some of the methods I use as a content marketing consultant:
- Content audits let me see what you’re already doing and how it’s performing.
- Customer research shows us what channels your customers are on and what content they find like.
- Pain point research tells us what the biggest problems your customers are facing so we can show them how your products can help.
- Competitor analysis gives me an idea of what your competitors in your industry are doing and how it’s performing.
- Gap analysis provides insights into the types and topics of content you have and where there are opportunities for new content.
- Keyword research identifies the best keywords for your content to target in order to have the best chance of ranking in the SERPs.
After all, I’ve done this for my own businesses and many client businesses, so I can help replicate this success for your business and reduce the risk of your content failing.
When I do keyword research, I don’t just pick a couple of relevant keywords and tell you to dot them throughout your content. Instead, I ensure a balance between SEO and UX, I interpret the search intent behind keywords, and I identify SERP domain ratings and combine them with search volume data. This helps you (as a site with a lower domain rating) pick the battles you can win against your more established and authoritative competitors, meaning you’re not wasting your vital resources and time.
One of the main benefits of working with a freelance eCommerce content marketing consultant is that I can be as involved as you want me to be. I could create a one-off strategy or work more long-term as an extended member of your team. Either way, you’ll get the benefit of my specialist knowledge and experience to boost your traffic, increase your revenue, and fast track your business to reach its commercial and content goals.
Get in touch for a free chat to see how I might be able to help you.