You might be getting traffic to your site, but if your conversion rate is falling short, you’re missing out on the extra revenue you could be bringing in without needing to pay any extra for more traffic. Ultimately you want to increase your brand’s revenue by increasing your store’s conversion rate. But you’ve done everything you can with the time, resources, and knowledge you have available. So what do you do now?
You need to stop making changes based on gut feelings and guesswork and start optimising based on data. I’ve been where you are and now I help others just like you skip the guesswork and speed straight through to data-driven CRO success.
Some of my achievements include:
- 15.68% increase in site conversion rate within 3 months for a DTC brand.
Ready to take your website to the next level? Drop me a message for an initial free call.
How can I help you?
When it comes to your business, you don’t want to mess around taking stabs in the dark, hoping for a miracle result. Your time and resources are too important to waste on guesswork. You need data-backed strategies that will have a significant impact on your bottom line. That’s where I come in. As a specialist eCommerce CRO consultant, I let the data guide me.
Following the data and drawing on my CRO experience, I’m able to identify the areas with the best potential for improvement. This could include adding or optimising elements like content above the fold, a benefit bar, or a bundling page. Once I’ve identified these opportunities, I prioritise them to start with the areas that are going to get you the best ROI first.
But I don’t just add these elements to your site and leave them there with the hope that they’ll work. I design experiments with hypotheses in mind, then I roll these experiments out using A/B testing software. Once the experiments are over, we’ll know which elements showed statistical significance and these can then be integrated permanently into your website moving forward.
Each experiment will teach us something about your customers and your business. It’s important to retain these learnings to provide inspiration for future test iterations and to prevent wasting resources by carrying out similar tests in the future. Therefore, I will provide you with a document with the learnings from each experiment I run which you can keep for future reference.
Here are some of the methods I use as a CRO consultant:
- CRO audits let me see what you’re already doing and how it’s performing.
- Opportunity analysis identifies what improvements can be made on your site.
- Opportunity prioritisation will organise the opportunities into a list so you know where to start to make the biggest impact.
- Experiment design and management involves A/B testing optimisation hypotheses to find the elements that work best.
- Performance monitoring and reporting ensures your campaigns are performing well and identifies any further opportunities for improvement.
One of the main benefits of working with a freelance eCommerce CRO consultant is that I can be as involved as you want me to be. I could work with you short term to help test and implement a couple of changes, or I could work with you long term as an extended member of your team. Either way, you’ll get the benefit of my specialist knowledge and experience to turn clicks into customers, increase your revenue, and fast track your business to reach your commercial and CRO goals.
Get in touch for a free chat to see how I might be able to help you today.