Instant search engine exposure without spending a fortune…
Whereas Search Engine Optimisation (SEO) increases the visibility of your website organically, Search Engine Marketing (SEM) uses paid techniques – effectively jumping the queue.
These techniques include: Pay-Per-Click (PPC), Cost-Per-Impression (CPM) and Banner Advertisements.
I specialise in paid search across all major search engines, namely Google, Bing and Yahoo!
I know exactly how to optimise ad campaigns, increasing their visibility and helping to achieve maximum Click-Through-Rates (CTR).
Website Display Advertising
The two main purposes of display advertising are brand awareness and remarketing.
Strategically placed, these advertisements can be quite eye-catching, as they are made up of text, images, flash, video, and audio.
The copy, visual look and time/frequency of delivery, are meticulously planned to ensure maximum effectiveness, without harassing or annoying potential customers.
Paid search expedites the SERP exposure process – delivering top page visibility at the click of a button.
After researching your audience, I’ll create a series of ads that flaunt your Unique Selling Points (USPs).
The campaign can be standalone or part of a longer, multi-channel campaign.
Either way, the adverts I create will be irresistible to your customers.
And, by utilising the most appropriate paid search method (PPC or CPM) and delivering at the most opportune time, I’ll make effective use of your budget.