Is your paid search and shopping performance flatlining? You’re not getting the ROI you want? Or maybe you don’t know where to start with setting up your ad account? You want to drive more targeted traffic to your site with the ultimate goal of increasing your revenue. But what you’re doing at the moment just isn’t reaching the heights you’re looking for.
For your paid search and shopping ads to drive the traffic and performance you want and deserve, you need some guidance from an experienced freelance eCommerce PPC consultant. I have a toolbox full of strategies and tactics to take your ads from driving a stream of potential customers to a flowing river of converting customers.
Some of my achievements include:
- 35.82% increase in revenue for a D2C brand from only an additional 8.74% increase in spend compared to the previous 8 months.
- 23% increase in conversion rate and 14% decrease in cost per conversion for a D2C business.
Ready to take your PPC to the next level? Drop me a message for an initial free call.
How can I help you?
I’m an experienced specialist in running paid search and shopping. Whatever issues you’re facing, I’ve dealt with it before. This puts me in the perfect position to identify the actions you need to take to drive forward your sales performance and to implement them.
To do this, I always start by getting to know your business and the goals you’re wanting to achieve. I’ll carry out an audit on your current search and shopping ads to gain an understanding of what you’re already doing and how it’s performing.
Once the audits are complete, I’ll use this data to help me create and implement a strategy. This strategy will either build on top of what you’ve already got or start from scratch with a new search and shopping campaign fully optimised to reach your goals. Finally, I’ll monitor your ads to keep an eye out for any new opportunities and maintain your existing ads.
Here are some of the methods I implement as a paid search and shopping consultant:
- PPC ad account audits let me see what you’re already doing, how it’s performing, and where opportunities lie.
- Customer research shows us who your customers are and what type of messaging and angles they respond to.
- Competitor analysis gives me an idea of what your competitors in your industry are doing and how it’s performing.
- Search and shopping ad creation covers everything from ad campaign ideation to ad launch.
- Quality score optimisation allows me to see where you could improve your ad quality.
- Ad feed optimisation gives your ads the best chance at being listed in front of your target audience for your main keywords.
- Performance monitoring and reporting ensures your ads are performing well and identifies any further opportunities for improvement.
One of the main benefits of working with a freelance eCommerce PPC consultant is that I can be as involved as you want me to be. I could work with you as a one-off to optimise your ad feed or I could work with you on a more long-term basis as an extended member of your team. Either way, you’ll get the benefit of my specialist knowledge and experience to boost your traffic, increase your revenue, and fast track your business to reach your commercial and PPC goals.
Get in touch for a free chat today to see how I might be able to help you.