You don’t want to be just anywhere in the SERPs, you want to dominate the rankings. After all, that’s where you need to be to drive organic traffic, increase sales and achieve your commercial goals. But just doing the basics and guessing your way through it won’t get you these results. You need a specialist with experience in all aspects of eCommerce SEO.
I’ve been where you are with my own businesses. I spent the time trialling different strategies and tactics until I found the best framework for building up eCommerce SEO success. Now I help other businesses just like yours skip the trialling process and go straight to implementing the strategies that are going to pull your listings up the SERP, ultimately improving your bottom line.
As a specialist SEO consultant, my achievements include:
- 104% increase in organic traffic for an eCom client in just 3 months by carrying out technical SEO changes.
- 50% increase in inbound inquiries in less than 6 months for a B2B eCom construction business.
Ready to take your SEO to the next level? Drop me a message for an initial free call.
How can I help you?
There are three main pillars to SEO – technical, content, and authority. When optimising your website for SEO, it’s essential to target all three of these pillars to get the optimum results and the best ROI.
Technical SEO is the foundation of your site and is the key to search engines being able to access, crawl, and index your site. To start, I’ll carry out a technical SEO audit to identify how your site is currently performing and what areas could be improved. Over the years, my extensive SEO experience has allowed me to build up an arsenal of tactics to optimise any area of your site which may be underperforming from a technical SEO standpoint. These tactics may include optimising different elements of your site like the canonical tags, loading speed, and rendering and crawl budget, to name just a few.
Once the technical foundation of your site has been optimised for search engines, it’s time to focus on your content. Once again, I’ll start by carrying out an audit, but this time it’ll be on your content. I’ll be looking to identify 3 things – 1. What content you have that is working well. 2. What content you have which could be improved. 3. What content you’re missing which would be useful, including blog content and additional category pages etc. This information combined with customer research, competitor analysis, and keyword research will allow me to best place your site right in front of your target audience.
Now your site itself is optimised, you need to show search engines why it should trust you and show you to search users. To do this, your site needs authority. Just like you’re more likely to buy a product if it has good reviews from verified sources, search engines are more likely to rank your site higher if you have backlinks from other relevant and reliable sites. To build your site authority through link building, I take a multi-strategy approach specific to your industry which could include strategies like product seeding, Digital PR, or answering journal requests.
Here are some of the methods I use as an SEO consultant:
- SEO audits let me see what you’re already doing and how it’s performing.
- Customer research shows us what channels your customers are on and what content they find like.
- Competitor analysis gives me an idea of what your competitors in your industry are doing and how it’s performing.
- Keyword research identifies the best keywords for your content to target in order to have the best chance of ranking in the SERPs.
- Digital PR gets your site into relevant news and media to spread awareness of your brand and to gain authoritative backlinks.
- Product seeding encourages influencers to decide to create content with a free no-strings-attached product you sent them, extending your reach within your target audience.
- Journal request comments are used in relevant publications to show your authority and gain authoritative backlinks to your site.
One of the main benefits of working with a freelance eCommerce SEO consultant is that I can be as involved as you want me to be. I could work with you as a one-off engagement to optimise key aspects of your SEO strategy or I could work with you on a more long-term basis as an extended member of your team. Either way, you’ll get the benefit of my specialist knowledge and experience to boost your traffic, increase your sales, and fast track your business to reach your commercial and SEO goals.
Get in touch for a free chat to see how I might be able to help you.