Blog

I’ll admit it, when I started out, I didn’t pay much attention to merchandising. I just thought it was for brick-and-mortar retail stores and didn’t think it was relevant to eCommerce. But as I delved deeper into the world of merchandising, I realised I couldn’t have been more wrong.  Not only had I underestimated the […]

Contribution margin is an important metric for any business to understand and track. Here’s how to calculate your contribution and how to increase it.

To get the most out of email marketing, you need an email marketing strategy. This blog will guide you through the main automated email flows to boost your revenue.

In the world of eCommerce, we are always trying to figure out: What makes a great eCommerce business tick? There’s no definitive answer, but as an owner of multiple eCommerce ventures, working across various sectors, and having operated within the industry for a while, I’ve gained insights from both sides that have led me to […]

Throughout my career, I’ve carried out many product launches. But over the last few months, while working on a product launch for a new client, I started thinking about how complicated some product launches can be. This doesn’t have to be the case, especially for your first product launch. I recommend creating a playbook for […]

As the entrepreneur of several eCommerce businesses, I’ve learned a thing or two about the unexpected and rapid growth that can come your way. If there’s one certainty in this journey, it’s that scaling up brings new challenges. But worry not, because in this blog post, I’ll be your guide to mastering the essentials that […]