Elliott Davidson
eCommerce Consultant
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eCommerce Marketing Calendar: The Complete Guide
With the numerous campaigns and tasks happening simultaneously in a business, it’s easy for team members to lose track of activities in different departments and be unaware of ongoing activities…
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Essential KPIs for eCommerce Businesses
Every business should be tracking their key performance indicator (KPI) metrics in order to measure their success. You should consider a range of KPIs together to get a complete picture…
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eCommerce Guide to Merchandising
I’ll admit it, when I started out, I didn’t pay much attention to merchandising. I just thought it was for brick-and-mortar retail stores and didn’t think it was relevant to…
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Understanding eCommerce Contribution Margin
Contribution margin is an important metric for any business to understand and track. Here’s how to calculate your contribution and how to increase it.
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Automated eCommerce Email Marketing: The Ultimate Guide
To get the most out of email marketing, you need an email marketing strategy. This blog will guide you through the main automated email flows to boost your revenue.
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The top 10 DNA traits of a successful eCommerce business
In the world of eCommerce, we are always trying to figure out: What makes a great eCommerce business tick? There’s no definitive answer, but as an owner of multiple eCommerce…