Sustainable SEO strategy to fire your website up the search engine rankings…
Search Engine Optimisation (SEO) increases the visibility of your website organically, rather than Pay Per Click (PPC) which employs a number of paid search techniques.
As the number of daily searches on Google rises past 3.5 billion, the fight for exposure has never been more fierce.
In a nutshell, the higher your website’s ranking on Google, Bing & Yahoo etc, the more people that will click, meaning more potential business leads!
I have a number of tricks up my sleeve that will greatly increase your Search Engine Results Page (SERP) ranking.
External links or “backlinks” are the main measurement of website authority for search engines.
Similar to references or citations found in books, journals or essays, the more backlinks your website has, the more credible it is found to be.
There are a number of ways to increase your number of backlinks: writing regular content that ticks all the “creative content” boxes, social outreach and affiliate marketing.
The latter, involves searching the web, social media and other digital platforms in order to find somewhere relevant to showcase your company or product. You can then tailor content specifically and ask for it be featured on their website or blog etc.
Online content needs to be engaging, fresh and credible (many external websites actively link to it).
Whether it’s a landing page or a blog post, although I am a pro at writing creative content, more importantly, I know how to bridge content. This is where you mix things together in a way that doesn’t look forced, out of place or “stuffed”.
By linking together SEO keywords, your company USPs, researched stats/figures and top-quality topical information seamlessly, you’re left with super-charged content that people (and more importantly, Google etc) can’t get enough of.
What’s better than a piece of super-charged content? Multiple, regular super-charged content – all part of the plan.