Elliott Davidson
eCommerce Consultant
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Video Ad Creative Hooks: Visuals, Copy, and Audio
When it comes to creative video ads, you need to do more than just get the ad in front of your audience. You need to grab and keep their attention…
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How to reduce ad CPA by leveraging psychology in your Meta ads.
The online world is full of content and ads fighting for people’s attention, especially on social media. With research suggesting people see up to 10,000 ads online every day, you…
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eCommerce Offers: 5 Strategies to Boost Sales
Sometimes, having a fantastic product just isn’t enough to achieve the sales you’re aiming for. In today’s digital landscape, customers are spoiled for choice when online shopping, and standing out…
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Forecasting for eCommerce Businesses
Forecasting isn’t just about numbers, it’s about empowering your eCommerce business with the insights needed to plan effectively and grow sustainably. By looking ahead with data-driven insights, you can make…
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Unit Economics: Guide for eCommerce Businesses
Imagine you’ve just launched your dream eCommerce business. Sales are coming in, but when you crunch the numbers, something’s not adding up. The secret to unlocking sustainable profitability? Even before…
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Guide to LTV for eCommerce
Customer lifetime value (otherwise known as LTV) is one of the most important metrics to track when it comes to the long-term success and sustainability of your eCommerce business. So…